Start with what stays human.
Tools change. The desire to feel understood, save time and trust an outcome gives you a steadier starting point.
Ask: what does our customer still need, whatever technology comes next?
THE NEXT VERSION / AN INNOVATION FIELD GUIDE
Build your
next version.
AI opens possibilities. Your curiosity gives them direction.
A visual invitation to rethink your work, make room for better ideas and take one brave, small step.
Explore the ideas Try a seven-day experiment ↓
Inspired by attendee notes from Shawn Kanungo · Innovation in a World of AI · Oslo Business Forum. Independent editorial interpretation, not an official recap or transcript.
01 / CHANGE THE QUESTIONS
Six shifts.
A fresh way forward.
Start with a human problem. Make something people can respond to. Learn your way into the next version.
Remove the right friction.
Look for repeated explanations, unnecessary waiting and confusing handoffs. Keep the pauses that protect trust and quality.
Try: remove one step from a real customer journey.
Imagine version two.
Adding AI to an old process is one option. Reimagining the experience from the desired outcome may reveal a better one.
Ask: if we started today, what would we build differently?
Turn an idea into something real.
A sketch, sample response or clickable prototype lets people react to a concrete experience. Use AI to explore possibilities, then check the work.
Try: show one rough prototype to one willing user.
Make curiosity your advantage.
A generic answer is a starting point. Your attention to a specific problem, unusual connection or overlooked detail can make the work distinctive.
Ask: what do we notice that the standard answer misses?
Become a beginner again.
Let go of having the perfect answer. Learn a small unfamiliar skill, invite criticism and make the next attempt more useful.
Try: run one experiment small enough to change your mind.
02 / THE PICTURE TO REMEMBER
Less friction.
More humanity.
Keep exploring.
Use this three-part lens when an idea feels exciting but the next step feels unclear.
Download the visual summary ↗
03 / FROM INSPIRATION TO ACTION
One week.
One useful experiment.
Choose a small service or creative task. A customer welcome, a clearer proposal or a first draft is enough. This is a suggested exercise, not a promised result.
Notice & question
Talk to a willing user. Map a frustrating moment. Record a baseline: time, steps or clarity. Choose one assumption to challenge.
Make & compare
Use AI to explore three alternatives. Create one rough prototype with sample data. Check accuracy, tone and usability yourself.
Test & learn
Invite feedback. Compare against the baseline. Stop if quality or trust falls. Decide what to keep, change or discard.
Example: Rework a confusing welcome email. Ask someone to find their next step in both versions. Record what they understood and what they still had to ask.
04 / YOUR STARTING PROMPT
Give the idea
some momentum.
Replace the brackets with your situation. Use the prompt with your preferred AI assistant, then question its assumptions.
Act as a thoughtful innovation partner. Help me imagine the next version of [business, service or creative project] for [audience]. Start with the human need: what should remain valuable even as technology changes? Map the current journey and identify three sources of unnecessary friction. Challenge one assumption that our industry treats as fixed. Propose three alternatives: one small improvement, one redesigned workflow and one bold new experience. Explain where AI could help, where human judgement matters, and which claims need evidence. Do not invent customer research, results or AI capabilities. Choose one low-cost, reversible experiment we can run in seven days. Specify the prototype, a consenting test audience, success measure, quality check and stop condition. Keep external actions under human approval. End with a one-page visual brief and a clear next step.
THE NOTEBOOK / SOURCES & CREATIVE BRIEF
From a page of notes
to a new possibility.
The supplied session card names Shawn Kanungo and “Innovation in a World of AI”. The handwritten notes point to reinvention, customer friction, agentic AI, obsession and becoming a rookie again. The six shifts and seven-day exercise above are NordPeek’s editorial development of those themes; they are not quotations or verified claims about the full talk.
How this page was made: developed with AI assistance from user-supplied notes, with original AI-generated conceptual artwork. No speaker or event endorsement is implied. The private reference photographs are not reproduced here.
Open the reusable page-creation prompt
Create an inspiring English editorial page titled “Build your next version”. Use attendee notes inspired by Shawn Kanungo’s “Innovation in a World of AI” at Oslo Business Forum as a starting point, not a verified transcript. Focus on customers, creativity, friction, reinvention, curiosity and small experiments across everyday business and creative work. Use original cobalt-blue, ivory and chartreuse illustrations to summarize the ideas. Include six actionable takeaways, a seven-day experiment and a reusable AI prompt. Avoid construction-sector specialization. Clearly separate original editorial interpretation from speaker quotations; do not invent talk content, endorsements or outcomes. Make the page accessible, responsive and useful without an account.